Munich is the mountain sports metropolis: New Store Opening MAMMOTH Viktualienmarkt

Just in time for the start of the winter season opened the Swiss mountain sports specialist Mammut on 19 November in the heart of Munich Viktualienmarkt its seventh brand shop in Germany. The highlight of the opening day will be the guest appearance by David Lama, one of the world's best climbers and mountaineers, and his personal book launch.

In the city of dreams from 19 November, especially the mountain sports -heart beating a little faster. The Swiss mountain and outdoor sports specialist Mammut opens this Friday from 10 clock the doors of the new stores MAMMOTH Munich in the women's road 16 just off Viktualienmarkt. In addition to backpacks, sleeping bags, hard goods and footwear will be offered on more than 300 square meters of retail space, especially women's and men's clothing for extreme use on the mountain or in town. Under the brand slogan "Absolute Alpine" is MAMMOTH has come up with a special treat for mountain sports fans: David Lama, former climbing prodigy and now one of the world's best climbers, is at 19.11. by 17 clock of his new book "High - Ingenious way to mountains and rocks" in person. Of course, the famous member of MAMMOTH ProTeam's then not only autographs but also personal equipment advice for those who want even high.

Since the Swiss company of the receipt of the mountains as a natural paradise, and sport and recreation is very important to start also the opening weekend (19 & 20.11.) a common T-shirt campaign with the sections of Munich and Oberland of the German Alpine Association (DAV) a good cause: All proceeds from the sale of a limited edition of "Munich MAMMOTH Store" T-shirt goes into the environment and the ways of restructuring measures, the DAV-sections. "An intact mountains is not only the basis for our actions, it is important to us in person at heart MAMMOTH employees," said Dean Polic, marketing director MAMMOTH Germany.

Dropping by 19 and 20 November 10 clock is worthwhile in any case: In addition to a culinary reception with Swiss cheese specialties of all visitors to the MAMMOTH stores in Munich on the opening weekend of shopping vouchers and more travel to the MAMMOTH Alpine School ( www.mammut-alpineschool.ch ) in the wintry Alps raffled . The winners of the unique advantages of the Mammut Alpine School take full advantage of: material testing of the latest collections from head to toe and perfect care by the state-certified mountain guides Alpine school-house.

  Image & Source: Mammut

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