Peak Performance opens store in Regensburg

Last weekend it was finally time, peak performance , which opened fire from the mountain resort Åre, Sweden, in the ninth Genaral Store Regensburg in Germany.

At the beginning of the pedestrian zone (Maximilian Strasse 14, 93077 Regensburg) this shop manager Uwe Stegmaier and his team to 170 square meters, the current collections. In Focus: Casual and the topics ski, outdoor, training and golf. At the same time, the store offers a small sample size for kids 120th

Dusseldorf, Frankfurt, Garmisch-Partenkirchen , Kempten, Munich , Muenster, Stuttgart and Regensburg Rosenheim is the ninth Peak Performance General Store in Germany . Further openings are planned, according to Retail Area Manager Daria Head.

Image: Peak Performance

Store Concept

The store concept communicates a sense of authenticity. The atmosphere is warm and welcoming. Dark wood, steel and concrete are key design elements. Flat screens showing the latest films of the season and convey the passion for sports and nature of the Swedes.

Peak Performance General Store

As a "General Stores" refer to the Swedes make up about 70 stores, which peak performance is represented worldwide at strategically selected locations. Åre, Stockholm, Chamonix, Val d'Isere, Cortina d'Ampezzo, St. Anton and Whistler are just some examples. The General Stores in Sweden show the range of its breadth and depth, and convey the same feeling for the brand.

In addition to its own stores distributed by Peak Performance is about 2,000 qualified retailers. Peak Performance is Scandinavia's largest supplier now functional sportswear with a strong international position.

  Source & Image: Peak Performance

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